Burning smokes - creare siteuri de elita!

July 3, 2014 at 8:00am

Blogul, parte a unui brand de succes

Putin luate luate in calcul de unii, blogurile indeplinesc, de fapt, o mare parte a muncii de marketing dintr-o firma. Mai mult, specialistii in promovare recomanda chiar tutror afacersitilor sa aiba un astfel de site.

Blogging-ul, o startegie grozava, nu trebuie sa mai lipseasca din niciun plan de marketing, deoarce: un blog profesional iti face brandul mai vizibil, mai puternic si mai captivant; va eticheteaza ca fiind o autoritate in domeniu, dand resurselor companiei o mai mare valoare;

imbunatateste ratingul de cautare, optimizand site-ul cu cuvinte cheie suplimentare, link-uri si continut proaspat; iti da sansa de a invata mai mult despre interesele clientilor. Acest site te va ajuta sa fii conectat cu publicul si comunitatea in care activati. De aceea, daca nu ai inca un astfel de site pentru afacerea ta, pierzi beneficii importante.

Blogul trebuie privit ca o afacere in sine. Asa cum trebuie intocmit un plan de afaceri inainte de orice, la fel si inaintea crearii blogului tebuie sa puneti la punct un plan de “atac”, sau sa apelati la o firma de creare site.

Primul pas este raspunzand la intrebari ca: “de ce sa incepi sa lucrezi la un blog al afacerii?”, “care este targetul tau?”, “ce doresti sa experimenteze clientii care iti citesc site-ul?”, “de ce ar comenta acestia la articolele tale si ce i-ar face sa revina?”, “ce face competitia?”, “ce resurse poti implica: timp, bani, energie?”, “cum vei transfrma cititorul in indrumator?”. Aceste raspunsuri, desi pot parea simple, sustin rationamentul solid al incepereii oricarui site.

Continutul este rege, iar acesta trebuie sa primeze in cazul unui blog. Odata ce ai identificat mesajul pe care doresti sa-l transmiti si ti-ai ales platforma de unde vei trimite acest mesaj, te poti focusa pe calitatea acestui mesaj.

Continutul blogului trebuie sa fie proaspat si actual, sa atinga stirile in desfasurare, evenimentele sau curentele aflate in trend, deoarece motoarele de cautare favorizeaza site-urile care tin la curent cu ceea ce se intampla in lume. Prin proaspat se intelege si simplul fapt de a updata constant si continuu blogul, oferind continut nou.

Tine seama si de relevanta a ceea ce transmiti si cum comunica blogul mesajul publicului. Defineste mesajul general si asigurati-va ca fiecare postare pe blog se incadreaza in jurul valorii acestui mesaj. De exemplu, daca doresti sa oferi cititorilor sfaturi de imbunatatire a traiului, fiecare subiect scris pe blog trebuie sa fie cu privire la case, locuinte si, intr-un fel sau altul, sa ofere sfaturi sau sursa de inspiratie pentru a trai o viata mai buna acasa.

Ideea blogului este de a starni cititorului o scanteie de emotie atunci cand il citeste. Personalizeaza-ti brandul si infuzeaza aceasta personalitate in fiecare postare pe blogul tau.

June 21, 2014 at 4:50am
Reblogged from vanderwha

Not All Me

vanderwha:

image

A few weeks ago, my wife and I went for a walk down on the beach at twilight. It’s something we do every so often, because it’s the best time of day for such a thing, and the uninterrupted activity makes for better discussions. In Long Beach, the ocean is down 15 to 20 feet from the city proper (it’s why the collapse of the Antarctic Ice Sheet is NO BIG DEAL here), so you have to climb stairs to get back to the street once you’re done with your walk. On this particular evening, I emerged at the top of the stairs—chest heaving with breath, because I am still hideously out of shape, despite my current diet and exercise regimen—only to find a woman there, out for a run, waiting for a traffic light to change. She had a rape whistle wrapped around her right hand, and when she sensed my arrival—not hard, given my panting—her fingers tightened around it instinctively. She didn’t even look at me. She just did it.

Read More

4:50am
Reblogged from reverseracism

Plainclothes Cops Shoot Philly Pizza Delivery Guy Wearing Hoodie  →

4:50am
Reblogged from vanderwha

Not All Me

vanderwha:

image

A few weeks ago, my wife and I went for a walk down on the beach at twilight. It’s something we do every so often, because it’s the best time of day for such a thing, and the uninterrupted activity makes for better discussions. In Long Beach, the ocean is down 15 to 20 feet from the city proper (it’s why the collapse of the Antarctic Ice Sheet is NO BIG DEAL here), so you have to climb stairs to get back to the street once you’re done with your walk. On this particular evening, I emerged at the top of the stairs—chest heaving with breath, because I am still hideously out of shape, despite my current diet and exercise regimen—only to find a woman there, out for a run, waiting for a traffic light to change. She had a rape whistle wrapped around her right hand, and when she sensed my arrival—not hard, given my panting—her fingers tightened around it instinctively. She didn’t even look at me. She just did it.

Read More

4:50am
Reblogged from sweetsweetlisteners

Sign The Petition to Keep the National Zoo’s Invertebrate House Open!

Okay, pause your scrolling, guys, and listen up. I recently found out that the National Zoo in D.C is planning to close the Invertebrates House, where they exhibit honeybees, leaf-cutter ants, and butterflies,cuttlefish, octopi, blue crabs, anemones, orb-weaving spiders, and many other species.  

Invertebrates make up make up roughly 97% of earth’s discovered species, including the disappearing honeybees, dwindling coral reefs, and fantastic tropical butterflies.

 So, science side and bee enthusiasts,let’s get on signing this petition, and signal-boosting the hell out of this! Sign here.